RISE OF NEW PLAYERS
ARVIND K.PANDEY
The rise of newer mediums catering to the needs of information -seeking souls is indicative of limitations of traditional sources in capturing the various shades of readers' moods . Above all, the dubious selections of news items have reuced the credibilty of big brands in the eyes of conscious readers always looking for real perspective .Against this backdrop , the emergence of YouTube ,VideoEgg and bloggers have filled the vacuum caused by the absence of standard publications .In fact , their success lies in their abilty to expose the untouched zones of untouched class of people in interesting and no -holds -barred manner. The present-age publications have ignored the need of intercepting people's cause in a sincere way . The USP of mediums haunting the netizens is the power to create a world at par with their insights .
